How to Turn Facebook Likes into Leads
You have tons of Facebook likes — both on your page and the posts you make.
Your fans and followers even share the content you post regularly.
Despite this, however, you are still struggling with your sales.
What could be wrong?
Here’s something you have to consider: funny or interesting posts that can turn viral do not necessarily mean sales. That’s because these posts aren’t really related to your product or service. In other words, if you want to make a sale, it’s better to create content dealing with your product or service. But of course, it’s not all that.
In this article, we will discuss how you can turn those Facebook likes to leads, especially with the help of Slaask.
Colorful Photos are Attractive but Are They Enough?
Facebook has now become a major force where startups and big corporations can advertise a new product or service; however, not everybody is successful. As a business, your aim is not just garnering more likes or shares, you want to increase your ROI.
Try to put yourself in the shoes of your target audience. What kind of product or service offerings has really caught your attention?
You might have heard that using images are a great way to attract attention. It’s true. Colorful photos are surely attractive, but are they enough? At first, yes. They will even drive people to your page. But the most important question is: what’s next after they like your post?
Let’s take a look at the Facebook post from Vibram, a European shoe company considered as one of the pioneers in barefoot running.
The images are the same, but which do you think is more compelling?
If you answer the second one, you are right. Although the first one is bigger, it’s just an image. But the second one contains two short sentences that have the power to turn a visitor into a lead. Let’s parse the sentences and see how:
- It states the pain point — Wet ice is one of the worst conditions to walk on.
- It gives a cool solution using their product — With some easy steps, the Vibram Arctic Grip technology will make you walk and feel safer.
- It has a Call to Action (CTA) with a link to the product — Improve your grip with #PortablePerformanceSole!
Don’t Underestimate the Power of Testimonials
I’ve been in the digital marketing niche for around five years. In the past few years (most especially this year), I’ve noticed how businesses value comments, reviews, and testimonials made by users.
When Google started to delete reviews that they thought we’re spammy, around the third quarter of this year, it’s not an exaggeration to say that there was a great deal of panic among businesses wondering where their reviews went. The panic was not unfounded: according to a survey conducted by Bright Local, 85 percent of consumers trust online reviews as if it was their family or friend recommending it. Furthermore, the same review revealed that 57 percent of consumers will only use a business if they have four or more stars.
Thus, it also works to your advantage to nurture your Facebook page community. The more reviews and star ratings you have, the more consumers will trust you.
Turning Likes Into Leads Thanks to Technology
It’s your turn to convert those likes into leads, but what if you could even make the process much more convenient?
If you are using different social media channels, it could be very difficult to monitor all of them at the same time. That is where the power of Slaask comes in by allowing you to monitor all of your social media channels right from Slack. Thus, you can’t miss any comment or messages and you can engage your visitors immediately.