Pop-ups are often used to convert leads into customers. In this article, we’re going to recommend various ways to use pop-ups as a tool for conversion.

Engage with your leads

In most situations, the purpose of triggering a message to your leads and customers is to start a conversation with them, so they can easily notice that you are available for them in real time.

Also, by interacting with your leads in this manner, you will increase engagement with them and develop a good customer relationship for the long term.

Offering help on a specific section of your website

When pushing messages to your leads, you can help them out with plenty of matters, bringing them a lot of value. Our pop-ups have been designed to help you convey a specific message to encourage visitors to ask questions related to a specific page.

If your lead is browsing your pricing page and needs more specific information, you can push a message that will bring them the answer they need. You will be seen as a real person trying to help rather than as a computer. It’s very important for your business to have a good image in order to build a strong relationship with your leads.

Being helpful is the key for conversion.

Collect email addresses

Pop-ups are a ‘call-to-action’ solution for your website and can also help you collect email addresses.

You can include a pop-up that asks for an email address on your blog page, with a message that reads, “Would you like to receive email notifications for our new publications?” You can set this trigger to pop up after 10 seconds of them staying on your blog (If a visitor stays for 10 seconds, it probably means that he or she is interested in your blog content).

In case you miss a visitor during a conversation, the ‘collect email address’ pop-up can really provide your team with an additional second chance to convert your visitors into customers.

Promoting a piece of good content

Popups are a great way for you to promote your content. For example, you can promote your documentation or a blog post that is helpful to your leads.

Pushing messages about your content is important for educating your leads and bringing them as much value as possible. Educating your leads is essential as it is a great way to help your team prove to your audience that your product is meeting their needs.

Introducing discounts

Giving your leads the option to receive discounts can be helpful sometimes (not all the time) for converting them. As you know, audiences are generally in love with discounts and special offers, especially when they first discover a product.

You can now get started!

 

Create your popus!

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