Best Practice for Getting and Utilizing Customer Feedback Through Chatbot
Asking customers for feedback has never been a walk in a park. Sending via mail is cool, but emails are getting spammy. Research by Campaign Monitor highlights that an average office worker receives 121 mails per day. So except if you hire Jeff Bezos, Bill Gates or Mark Zuckerberg to send your mails, the chances of you getting feedback is very slim.
Using a chatbot is one sure shot most businesses tend to overlook. Your clients might want to give as many testimonials as often as possible, but if they are not getting your feedback requests, then it’s just a drop in the ocean. If all your efforts of getting feedback are stuck in the gridlock of people’s inbox, your best remedy is to use a chatbot.
So How Do You Get Feedback With a Chatbot?
Skip the boring statements – “Your feedback is important to us or please give us a recommendation for our website”. Many businesses think asking for feedback using these generic statements will get them what they want. In reality, using this statement is similar to the title of the book written by the Eisenberg brothers and Lisa Davis Waiting for Your Cat to Bark. So why wait when you know cats don’t bark. Get interesting, you can ask them to add memorable pictures or compare locations similar to the experience they got. You can even ask them to compare their feedback to a celebrity… Be creative!
Use Surveys. Surveys are still remarkable when it comes to collecting customer feedback. You could ask questions like
- What features do you like the most?
- Why are we better than the rest?
- Why didn’t you buy? What can we do to make this a no-brainer for you?
The important thing here is to keep it short and simple. Ensure you don’t use ambiguous words too.
How to Utilize Customer Responses
Imagine having a conversation with a chatbot and you see a statement like this
Impressive, you won’t believe I just helped Andrew, CEO of Andrew’s Inc to reduce his churn rate by 74%, increased engagement by 40% and ROI by 65%. I can help you too, so tell me what you need and I will show you how to achieve it!
Now, that is the power of feedback, a valid and enticing advert placed at strategic places for free. Right from there you can even ask your leads to click the show me more button to see how you have helped other people who have similar needs.
Integrating All These With a Chatbot
When you think feedback, you think Slaask. Slaask comes with a whole lot to make customer interaction and engagement easy and fun to do. Be sure to give Slaask a try, you will be grateful that you did.