How To Use Online Events to Improve Customer Loyalty
Decide What Kind of Event
- Live streaming allows for instant engagement. You can try a live Q&A portion and allow your audience to participate in polls and surveys.
- Pre-recorded content is great for long sessions. Participants can still engage with other attendees and presenters through public and private chat.
- If you decide on a hybrid, you can begin with a live-streamed welcome address before serving your audience pre-recorded sessions. Then go on to create an ‘engagement hour’ where customers can interact and ask questions.
Go Overboard With Content
Make Every Process Convenient
“What drives businesses are the bonds you build with their customers, and the experiences are what create those bonds.”